The custom doughnut chart's counter shape references the Poptip speech bubble. Illustrating a community conversation.
The Poptip hashtag logomark takes the brand straight to the essence of social media conversations.
The playfulness of the Poptip brand is exhibited in the custom chart graphics, which may be embedded across media channels.
The user survey tool was restyled and carries the consistent playful tone of voice.
The friendly tone of Alright Sans is used across headlines. A system of icons was created to be functional as well as inject whimsy across applications. A method for creating icons was defined for the client so additional icons could be created in the future.