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Poptip Branding

Poptip is a tool that allows businesses to better engage with their social audiences to make smarter decisions. At Red Antler we worked to create a brand for Poptip that is fresh, exciting and approachable. The entire brand system was created from the ground up from the logo to doughnut charts. 
Creative director: Simon Endres  
Designer: Curtis Flanagan

 The custom doughnut chart's counter shape references the Poptip speech bubble. Illustrating a community conversation.

The custom doughnut chart's counter shape references the Poptip speech bubble. Illustrating a community conversation.

 The Poptip hashtag logomark takes the brand straight to the essence of social media conversations. 

The Poptip hashtag logomark takes the brand straight to the essence of social media conversations. 

 The playfulness of the Poptip brand is exhibited in the custom chart graphics, which may be embedded across media channels. 

The playfulness of the Poptip brand is exhibited in the custom chart graphics, which may be embedded across media channels. 

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 The user survey tool was restyled and carries the consistent playful tone of voice. 

The user survey tool was restyled and carries the consistent playful tone of voice. 

 The friendly tone of Alright Sans is used across headlines. A system of icons was created to be functional as well as inject whimsy across applications. A method for creating icons was defined for the client so additional icons could be created in the future. 

The friendly tone of Alright Sans is used across headlines. A system of icons was created to be functional as well as inject whimsy across applications. A method for creating icons was defined for the client so additional icons could be created in the future.