Google Packaging

For the 2017 launch of Made by Google hardware products, we introduced a brand new identity and packaging system. This design system links a family of products together, both hero products and accompanying accessory products. The challenge required a design solution that is flexible and scalable across a variety of premium hardware products at Google. A minimal execution that highlights the product design and promotes brand recognition. Through an updated photography style the products are highlighted with a bright light and cast shadows.

Awarded:
1st place, Dieline Packaging Awards 2018

Art Directors: Amy Yip & Curtis Flanagan
Designers: Amy Yip, Curtis Flanagan, Parteek Saran, Roman Ley
Photographed By: Steve Simar, Donald Scott

 

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